What is a Web Content Management System?
Businesses are constantly dealing with content flowing from the decision makers or content creator to the end consumer. This content could be any information, product broachers, newsletters or product specials. The internet is unquestionably the most efficient medium to use to deliver this type of content to consumers. Not only can potential customers view any relevant information by simply visiting a website, but newsletters and other important information can be delivered to the user via email.
But many business and marketing professionals lack the technical knowledge to deploy a fully functional Web Presents and many challenges present themselves when tackling the task. First, the creative and technical skills required to design and develop the website need to be sourced. Then, not only does the site need to be developed, but also maintained by expensive technical staff. All content then needs to go through one point before becoming available on the website. This bottle-neck eventually causes content authors to become disenfranchised and the flow of content is blocked.
What is needed, is a system that can be utilized directly by Content creators to generate and format content and make it available on the website.
Enter the Web Content Management System
The concept of the WCMS (or Web Content Management System) was formulated to solve this exact problem. A properly integrated WCMS Strategy can turn your website into a powerful asset to your business.
You will no longer have to pay expensive technical staff to do what the content creators can do themselves.
You will open the flow of content by removing any bottle necks caused by over worked technical staff. You will be able to shape your own website without the need for expensive site re-developmentMotivate your staff to keep the website current
Because the content creators are empowered to manipulate the website directly, they become directly responsible for their content. This will motivate your staff to become more involved in website maintenance.
You will be able to consistently give your users a positive perception and strengthen your brand.
Website user have expectations, they expect up-to-date content. Implementing a complete WCMS Strategy through out your company will ensure that your content is current while the WCMS makes sure all the pages in your website maintain a consistent and professional look-and-feel.
Improve quality of content through the use of an approval process
Quality of content is crucial; content should optimally go through an approval process before becoming available on the end consumer. This will ensure that the user’s perception of your company is not damaged because of a spelling or grammar error. A WCMS will make sure that content has been the correct channels before it is available to the public.
So what benefits will it have for your company?
Financially, because the content creator is empowered to do changes to the website without the need for expensive technical staff, a WCMS system will reduce the total cost of maintaining the website.
On top of this, a properly designed website, coupled with up-to-date content will increase the likelihood of website users becoming sales leads.
And if that was not enough, a WCMS System will save your staff’s time as updates can be affected immediately.
Andrew Kinnear (Systems Architect - Absol)
Click here to find out more about the benefits of Absol’s WCMS Product AbsolPublisher